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UX Strategy |
| Using research, audits, interviews, and digital insights, we create a user-centric design that meets the specific needs, behaviors, and preferences of your target audience. To streamline the design, content creation, and development process, we provide a detailed sitemap and wireframes for mobile and desktop. |
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Design + Copy |
| Next, we create design consistency to build trust with your audience and strengthen your brand identity. We write valuable SEO-optimized content highlighting your brand’s mission, values, unique point of differentiation, and brand story to engage your visitors and lead to better visibility and higher conversion rates. |
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Development |
| Then, we ensure your website is fully responsive and provides a consistent experience for users across all devices. Our sites are optimized for fast load times to reduce bounce rates and lead to better visibility. Our sites are also accessible, which enhances the brand's reputation for inclusivity. |
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Support |
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Finally, we create fresh, relevant content on an ongoing basis and make data-driven optimizations to improve performance, increase search engine rankings, and attract more organic traffic over time. We also provide quarterly SEO assessments to ensure improvements and adaptability to changes in search engine algorithms. |
FUEL helped Caldwell Constructors secure a competitive edge in one of Greenville’s most competitive industries: general contracting. Through a mix of brand and UX strategy, we defined new brand differentiators for the business and a website refresh for usability and brand image, implementing UX design that streamlined project navigation and showcased their project portfolio in the best light.
Court Atkins Group, a high-end architectural firm, was looking to attract a better balance of residential, interior, and commercial clients, as well as top talent for its team. To help Court Atkins Group reach its goals, we began with a new brand strategy and identity that reflected the company’s commitment to “approachable luxury.” Then we designed a new website and social media strategy that showcased Court Atkin’s new positioning to its audience.
1881 Event Hall was held back by its team’s main marketing tool: its website. To attract new audiences and accurately reflect both its brand and its quality of service and offerings, we dove into revitalizing its brand strategy first and its UX strategy next. We created focused personas, new messaging, and a website refresh for usability and brand image, implementing UX design that streamlined project navigation and showcased their event space in the best light.
Shakespeare, a polymer and antenna manufacturer, partnered with FUEL to evolve its 75-year-old brand identity, positioning, and new websites across its four core divisions, including Shakespeare Marine.
Neighborhood Cancer Connection partnered with FUEL to rename, redefine its visual identity and redefine its purpose—to be a “bright spot” along the daunting cancer journey. Their new website created a more welcoming experience and utilized friendly and diverse illustrations to represent their community and service offerings.
Hampton Lake engaged FUEL to create a dynamic new website that reflected the vibrant lifestyle at Hampton Lake and increase conversions to drive sales.
Don’t take our word for it. Hear from marketing leaders just like you.
